Conference theme:¬†‚ÄúGrowing business in emerging markets: Challenges and drivers for success‚ÄĚ

We are pleased to invite you to the ninth EMCB (Emerging Markets Conference Board) conference that will take place on June 2-3, 2020 at the School of Economics and Business, University of Ljubljana, Slovenia. Organized in Europe for the first time, EMCB conference will gather eminent marketing professors, academics and researchers from all over the world. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries. Interesting plenary sessions with renowned scholars (e.g. prof. Naresh Malhotra) will in addition provide stimulating insights in issues and challenges of marketing and related management issues in emerging markets.

The academics, researchers, students and practitioners are encouraged to submit extended abstracts or full papers in different areas of marketing, covered by 13 tracks:

  • Base of the pyramid (BOP) marketing
  • Big data and analytics
  • Brands and brand management
  • Business-to-business marketing and sales management
  • Consumer behavior and culture
  • Context-specific issues in marketing
  • Green/sustainable marketing
  • Innovation and trends in the changing environment
  • Marketing in SMEs
  • Marketing communication in digitalized era
  • Marketing strategy
  • Services marketing and retailing
  • Specifics of marketing in the CEE countries

Accepted works will be published in Conference Proceedings (with ISBN); authors will have the option of publishing either the full paper or the extended abstract in the proceedings. Additionally, selected papers will have the opportunity to be considered for publication in EMCB 2020 supporting journals.

Submission Deadline: extended to January 22nd 23:59 CET

Decision and Selection Announcement: The decisions about submissions to EMCB 2020 conference will be sent out by the end of this week (until February 23rd 23:59 CET)


For more information please contact us at


Call for Papers Рdownload: EMCB 2020 РCall for Papers.

Submission Guidelines Рdownload: EMCB 2020 РTechnical paper guidelines