The 2021 EMCB will be held by the School of Business at UPAEP (Universidad Popular Autónoma del Estado de Puebla).


The city of Puebla (2 hours driving from Mexico City), is the fourth largest city and Metropolitan area in Mexico (a population of 3.3 million). Puebla is commonly named a ‚ÄúUniversity city‚ÄĚ in Mexico because of their prestigious colleges. The city is rich in history and colonial architectural styles, ranging from Renaissance to Mexican Baroque. Puebla was named a World Heritage Site in 1987.


UPAEP is a Christian inspired university, founded in 1973 by students and professors willing to develop a unique model of social solidarity.

  • Is one of the most prestigious universities in M√©xico.
  • Has more than 17,000 students.
  • Has alliances with 169 universities in 35 countries.
  • Strive to create an environment of truth, freedom, solidarity, congruence, subsidiarity, respect, love and justice.


For more information please see: 2021 EMCB in Mexico presentation