Professor Naresh K. Malhotra, Conference Chair, Keynote speaker

MalhotraDr. Naresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field.  He is listed in Marquis Who’s Who in America and in Who’s Who in the World  In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who. In 2011, he received the Best Professor in Marketing Management, Asia Best B-School Award.

He has several top (number one) research rankings that have been published. He is a highly cited author with more than 65,000 Google Scholar Citations. His book entitled Marketing Research: An Applied Orientation, Seventh Edition, published by Pearson Education, has been translated into several languages and is the global leader.  Likewise his books, Basic Marketing Research: Integration of Social Media, Fourth edition, and Essentials of Marketing Research are widely used globally.  He is the winner of numerous awards and honors for research, teaching, and service to the profession including the Academy of Marketing Science Distinguished Educator Award for 2005. He is the Chair of Emerging Markets Conference Board since its inception in 2011. He has an active consulting practice.

Dr. Malhotra is an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc. (



Associate Professor Barbara Čater, Conference Co-Chair

ÄŚaterBarbara ÄŚater is associate professor of marketing at the School of Economics and Business, University of Ljubljana, where she also received her PhD in business administration in 2006. During her doctoral study she has spent three months at University of Nottingham (UK) and she completed her master study at Drury University (USA). She teaches courses Marketing research, Sales and business marketing management and Key account management. Her main research interests lie in business-to-business marketing, especially in business relationships and sustainable business practices. Her articles have been published in several international journals, such as Industrial Marketing Management, Journal of Small Business Management, International Journal of Contemporary Hospitality Management, Journal of Business & Industrial Marketing, Service Industries Journal, etc.







Professor Marin A. Marinov, Conference Co-Chair

MarinDr. Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. He has thought and conducted extensive research on both sides of the Atlantic and in Asia in countries including Bulgaria, the United Kingdom, the United States of America, Finland, Sweden, France, Austria, Germany, Portugal, Spain, Italy, Brazil, and China among others. His research interests include internationalization of business, management and marketing of multinational firms in general and internationalized firms originating from emerging economies in particular, areas in which he has researched and published at length over many years.

Professor Marinov has consulted for numerous multinational firms, such as Kraft Foods, and national governments, including those of Brazil, Pakistan and the Sultanate of Oman in country- and firm-specific strategies in the process of country and firm internationalization. He is Book Series Editor of the Palgarve Studies of Internationalization in Emerging Markets and Routledge Frontiers of the Development of International Business, management and Marketing.

Among his recent book publications is the volume Research Handbook of Marketing in Emerging Economies. He is on the editorial boards of a large number of reputable scholarly journals and periodicals. He has published twenty books, numerous book chapters and more than 90 academic articles in journals such as European Journal of Marketing and International Marketing Review.


Professor Jagdish Sheth, Keynote speaker


Jagdish N. Sheth is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.

Professor Sheth is the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award for market research, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.

Professor Sheth is a Fellow of the Association of Consumer Research (ACR); Fellow of the American Psychological Association (APA); Fellow of the American Marketing Association (AMA); Distinguished Fellow of the Academy of Marketing Science (AMS); and a Distinguished Fellow of International Engineering Consortium (IEC). Professor Sheth is the recipient of an Honorary Doctorate in Science, awarded by the University of Illinois at Urbana-Champaign (2016), and Honorary Doctorate of Philosophy, awarded by Shiv Nadar University (2017).

Professor Sheth has authored or coauthored more than three hundred papers and several books including Clients for Life (2000), The Rule of Three (2002), Tectonic Shift (2006), Self-Destructive Habits of Good Companies (2007), Chindia Rising (2011), The 4 As of Marketing (2012), Firms of Endearment (2014), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), and Genes, Climate and Consumption Culture: Connecting the Dots (2017). His book The Theory of Buyer Behavior (with John Howard), published by John Wiley & Sons in 1969, is a classic in the field.


Professor Mercy Mpinganjira, Keynote speaker

MpinganjiraProfessor Mercy Mpinganjira is the Director of the School of Consumer Intelligence and Information Systems at the University of Johannesburg. The School is home to three departments namely the Department of Marketing Management, the Department of Applied information Systems and the Department of Information and Knowledge Management.

Prof Mpinganjira holds a PhD (Management), an MBA and a Graduate Diploma in Business Administration from University of Newcastle, Australia as well as a Bachelor of Science degree from University of Malawi. Her research interests are in the areas of consumer behaviour and digital marketing. She is the author of several books and book chapters and has published over 50 journal articles in peer reviewed journals including the Journal of Business Research, European Business Review, Information & Management, Service Business etc.

She has also presented her work as various national and international conferences including the Academy of Marketing Science (AMS), conference,  the American Marketing Association (AMA) conference and the Australia and New Zealand Marketing Academy Conference (ANZMAC).

She is a member of various professional bodies including the Southern Africa Institute for Management Scientists.



Professor Charles R. Taylor, Keynote speaker

TaylorCharles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at the Villanova University of Business and Senior Research Fellow at the Center for Marketing and Consumer Insights.  He currently serves as Editor-in-Chief of the International Journal of Advertising.  He received his Ph.D. from Michigan State University. Taylor’s research interests include advertising and branding with a special focus on international issues.   Professor Taylor is a Past-President of the President of the American Academy of Advertising.  He is the recipient of the Ivan L. Preston Award for Outstanding Lifetime Contribution to Advertising Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to Advertising from the European Advertising Academy. He has published more than 100 books, journals, and conference papers in leading outlets.  Professor Taylor’s research has received best paper awards from Journal of Advertising (twice), Journal of Consumer Affairs, Journal of International Marketing, and Journal of Macromarketing.

Dr. Taylor has been a keynote or featured speaker at meetings of several organizations, including the European Advertising Academy, the Korea Advertising Society, the Greek Marketing Association, the Chinese Advertising Association, the World Advertising Resource Center (London), Marketing Science Institute, The U.S. Transportation Research Board, the Outdoor Advertising Association of America, and the International Sign Association, among others.  Taylor has served as a Fulbright Senior Specialist and has taught courses in South Korea, China, Austria, China, and the Czech Republic and has given lectures at many locations throughout the world.

Professor Taylor is frequently quoted in the media and contributes a column to


Professor Vesna Žabkar, Panel keynote presenter

ŽabkarVesna Zabkar is professor of marketing at School of Economics and Business, University of Ljubljana (SEB LU) and former vice-dean of research and doctoral studies at SEB LU. She was a visiting scholar at Northwestern University (Fulbright Grant) and is a visiting professor at University of Vienna (Chair of International marketing). Her research interests focus on sustainability, marketing accountability and international marketing. Her work has been published in Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of International Marketing and other outlets. She is married with two teenage children.