The Emerging Markets Conference Board was formed in 2012 with Dr. Naresh K. Malhotra as the Chair. It includes several world class faculty members on the Board. The first EMCB conference was organized in 2012 in New Delhi, with subsequent conferences being organized annually in Asia and Africa.

These conferences are co-sponsored by top marketing organizations in USA, Europe and elsewhere including the Academy of International Business (AIB), American Marketing Association (AMA), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), European Marketing Academy (EMAC), and several other top organizations.

This year the conference takes place in Europe for the first time, which offers opportunity to also discuss specifics of emerging markets within the European context. The theme of the conference is “Growing business in emerging markets: Challenges and drivers for success.


Conference Chairs:

  • Prof Naresh K. Malhotra
    Professor, Senior Fellow, Georgia Tech CIBER & Regents’ Professor Emeritus, Editor – Review of Marketing Research, Georgia Institute of Technology, USA
  • Barbara Čater
    Associate Professor, School of Economics and Business, University of Ljubljana, Slovenia
  • Prof Marin Alexandrov Marinov
    Professor, The Faculty of Social Sciences, Aalborg University, Denmark


Organizing Committee:

  • Barbara Čater, Associate Professor
  • Mateja Bodlaj, Assistant Professor
  • Mila Zečević, Teaching Assistant
  • Jana Pucelj, Event Manager
  • Barbara Leskovec Nastav, Event Manager




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