Conference theme:

 “Marketing in Emerging Markets in the New Normal

Dear colleagues,

Due to several requests we have received recently, we are pleased to invite you again to the eleventh EMCB (Emerging Markets Conference Board) conference, sponsored by several leading associations in the field of marketing (ACR; AMA; AMS; AIB; EMAC; Sheth Foundation, etc.). The conference will be held on May 30-31, 2022 at the School of Economics and Business, University of Ljubljana, Slovenia. Participation can be in person or remotely via Zoom.

Not only do we offer the opportunity to present papers, but we have also attracted renowned scholars to join our panels. The AMA panel will feature Professors Dhruv Grewal, V. Kumar (VK), Jagdish N. Sheth, and David W. Stewart, along with Aric Rindfleisch as panel chair. The AAA/EAA panel consists of Professors Jisu Huh (Editor-in-Chief, Journal of Advertising), Sara Rosengren (President, EAA), Sela Sar (President, AAA), Vesna Zabkar (Information Manager/Webmaster, EAA) and will be chaired by Charles R. Taylor (Editor-in-Chief, International Journal of Advertising). The EMAC panel will include Professors Tammo Bijmolt (President, EMAC), Elif Karaosmanoglu (Vice President, EMAC) and John Cadogan, and will be chaired by Maja Zalaznik.

The deadline for submissions has already passed, but we have extended the submission deadline for extended abstracts to May 10, 2022.

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Organizing Committee
EMCB Conference 2022
School of Economics and Business, University of Ljubljana


In June 2020, we at the School of Economics and Business, University of Ljubljana were ready to host marketing scholars and practitioners at the Emerging Markets Conference Board (EMCB) annual conference. Due to COVID-19 this was not possible and we held the conference online. Looking forward with optimism, we cordially invite you to Annual Conference of Emerging Markets Conference Board in 2022, which will be held in a hybrid format (on-site and online).

The annual EMCB conferences aim to gather marketing scholars and practitioners interested in issues and challenges of marketing and related management topics in emerging markets. The theme of the conference is “Marketing in Emerging Markets in the New Normal“. We have prepared twelve tracks covering different areas of marketing. The conference format will provide space for discussions, networking and building collaborations between participants from developed and developing countries.

We look forward to welcoming you in Ljubljana in 2022!