Professor Naresh K. Malhotra,

Conference Chair

Dr. Naresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field.  He is listed in Marquis Who’s Who in America and in Who’s Who in the World  In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who. In 2011, he received the Best Professor in Marketing Management, Asia Best B-School Award.

He has several top (number one) research rankings that have been published. He is a highly cited author with more than 65,000 Google Scholar Citations. His book entitled Marketing Research: An Applied Orientation, Seventh Edition, published by Pearson Education, has been translated into several languages and is the global leader.  Likewise his books, Basic Marketing Research: Integration of Social Media, Fourth edition, and Essentials of Marketing Research are widely used globally.  He is the winner of numerous awards and honors for research, teaching, and service to the profession including the Academy of Marketing Science Distinguished Educator Award for 2005. He is the Chair of Emerging Markets Conference Board since its inception in 2011. He has an active consulting practice.

Dr. Malhotra is an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc. (

Professor Barbara Čater,

Conference Co-Chair

Barbara Čater is professor of marketing at the School of Economics and Business, University of Ljubljana, where she also received her PhD in business administration in 2006. During her doctoral study she has spent three months at University of Nottingham (UK) and she completed her master study at Drury University (USA). She teaches courses Marketing research, Sales and business marketing management and Key account management. Her main research interests lie in business-to-business marketing, especially in business relationships and sustainable business practices. Her articles have been published in several international journals, such as Industrial Marketing Management, Journal of Small Business Management, International Journal of Contemporary Hospitality Management, Journal of Business & Industrial Marketing, Service Industries Journal, etc.

Professor Marin A. Marinov,

Conference Co-Chair

Dr. Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. He has thought and conducted extensive research on both sides of the Atlantic and in Asia in countries including Bulgaria, the United Kingdom, the United States of America, Finland, Sweden, France, Austria, Germany, Portugal, Spain, Italy, Brazil, and China among others. His research interests include internationalization of business, management and marketing of multinational firms in general and internationalized firms originating from emerging economies in particular, areas in which he has researched and published at length over many years.

Professor Marinov has consulted for numerous multinational firms, such as Kraft Foods, and national governments, including those of Brazil, Pakistan and the Sultanate of Oman in country- and firm-specific strategies in the process of country and firm internationalization. He is Book Series Editor of the Palgarve Studies of Internationalization in Emerging Markets and Routledge Frontiers of the Development of International Business, management and Marketing.

Among his recent book publications is the volume Research Handbook of Marketing in Emerging Economies. He is on the editorial boards of a large number of reputable scholarly journals and periodicals. He has published twenty books, numerous book chapters and more than 90 academic articles in journals such as European Journal of Marketing and International Marketing Review.