Conference theme:

 “Marketing in Emerging Markets in the New Normal

We are pleased to invite you to the eleventh EMCB (Emerging Markets Conference Board) conference that will take place on 30-31 May 2022 at the School of Economics and Business, University of Ljubljana, Slovenia. Organized in a hybrid format (online and on-site) EMCB conference will gather eminent marketing professors, academics and researchers from all over the world. The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries.Interesting plenary and sessions with renowned scholars (e.g. prof. Naresh Malhotra who is a Marketing Legend and a part of the published list of the World’s Top 2% Most-cited Researchers across all disciplines) will in addition provide stimulating insights in issues and challenges of marketing and related management issues in emerging markets facing the new normal.

The academics, researchers, students and practitioners are encouraged to submit extended abstracts or full papers in different areas of marketing, covered by 12 tracks:

• Business-to-business marketing and sales management

• Consumer behavior and culture

• Context-specific issues in marketing

• Green/sustainable/socially responsible marketing and ethics

• Innovation management and new product development

• International marketing

• Marketing communication in digitalized era

• Marketing in SMEs

• Marketing strategy

• Product and brand management

• Services marketing and retailing

• Special track: Early stage researchers

Accepted works will be published in Conference Proceedings (with ISBN); authors will have the option of publishing either the full paper or the extended abstract in the proceedings. Additionally, selected papers will have the opportunity to be considered for publication in EMCB 2022 supporting journals.

Submission Deadline: 15 January 2022

Decision and Selection Announcement: 15 February 2022

For more information please contact us at You are also invited to follow our Facebook page.

We are looking forward to greeting you in Ljubljana in May 2022!


Organizing Committee

EMCB Conference 2022

School of Economics and Business, University of Ljubljana