Monday, May 30, from 2 pm – 3.30 pm

American Marketing Association Leadership on Marketing in Emerging Economies

Session chair: Dr. Aric Rindfleisch, John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow, University of Illinois at Urbana-Champaign


Dr. Dhruv Grewal, Professor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College

Dr. V. Kumar (VK), Professor of Marketing, Tobin College of Business at St. John’s University, NY

Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Business, Goizueta Business School, Emory University

Dr. David W. Stewart, President’s Professor of Marketing and Law at the College of Business Administration, Loyola Marymount University

Monday, May 30, from 3.45 pm to 5.15 pm

Insights on Building a Career in Advertising Research from Leaders of the European Advertising Academy and the American Academy of Advertising

Session chair: Professor Charles R. Taylor, Villanova University (Editor-in-Chief International Journal of Advertising)


Dr. Jisu Huh, Professor and Raymond O. Mithun Endowed Chair in Advertising, University of Minnesota, Hubbard School of Journalism & Mass Communication (Editor-in-Chief, Journal of Advertising)

Dr. Sara Rosengren, Professor of Business Administration (Marketing) and holder of the Ica Retailers’ Chair in Business Administration, Stockholm School of Economics (President, EAA)

Dr. Sela Sar, Professor of Advertising; Director of the Institute of Communications Research, University of Illinois Urbana-Champaign, College of Media (President, AAA)

Dr. Vesna Žabkar, Professor of Marketing, University of Ljubljana, School of Economics and Business (Information Manager/Webmaster, EAA)

Tuesday, May 31, from 2.30 pm to 3.30 pm

European Marketing Association Leadership on Marketing in Emerging Economies

Session chair: Dr. Maja Zalaznik, Professor of International Business, University of Ljubljana, School of Economics and Business


Dr. Tammo H.A. Bijmolt, Professor of Marketing Research, University of Groeningen, Faculty of Economics and Business (EMAC president)

Dr. Elif Karaosmanoglu, Professor of Marketing, Istanbul Technical University, Management Engineering Dept. (EMAC vice-president)

Dr. John Cadogan, Professor of Marketing, Head of Marketing & Retailing, Loughborough University, School of Business and Economics, Editor-in-Chief International Marketing Review

Dr. Ugo Wagner, Professor Emeritus of Marketing, University of Vienna and Modul University