| Presenter(s): | Maja Pekeč, Croatian Bureau of Statistics, Ewelina Konarska – Michalczyk, Statistics Poland |
| e-mail(s): | pekecm@dzs.hr e.konarska-michalczyk@stat.gov.pl |
| Date: | 18 April 2018 |
| EMOS learning outcome addressed | Dissemination of Official Statistics |
| Webinar aims | To provide participants with an overview how the modern technologies changed the way statistical institutions are disseminating official statistical data and communicating with the current and potential statistical users. Since different user groups have different needs, capabilities and expectations, spreading out official statistics became more complex than ever and demands completely different approaches. Therefore, the webinar will put emphasis on diversity of existing activities with the aim of increasing user satisfaction. |
| Webinar learning outcomes | To be aware that institutions should have clear dissemination and communication strategies that are compatible one with another but also with the mission, vision and strategic goals of the institution. To be familiar with the scope and the usage of social media in the European statistical system (ESS). To evaluate the willingness and preparedness of statistical institutions to change according to the feedback gathered from different user groups. |
Webinar content | Part 1 – Social media – Understanding social media – Plan goals, create a vision, set a strategy – Why content is the king? – Analytics – Best practices used in European NSIs Part 2 – Specific user groups |
| Difficulty level | Intermediate |
| Prerequisites for the webinar | Familiarity with basic concepts of writing statistical stories and the KISS principle (Keep it Short and Simple) and basic ways of presenting statistics in an appealing way (see UNECE (2009). Making data meaningful. Part 1: A guide to writing stories about numbers. & Part 2: A guide to presenting statistics. Retrieved from http://www.unece.org/stats/documents/writing/) |
| Further readings and resources | An introduction to Social Media for Small Business. Blue Beetle Books (2012). Retrieved from https://betterbusinesscontent.com/_ebooks/prince_albert/pdfs/eBook-Social-Media-for-Small-Business.pdf The Complete Guide to Global Social Media Marketing. HubSpot. Retrieved from http://www.ciccorporate.com/download/the-complete-guide-to-global-social-media-marketing.pdf The Definitive Guide to Social Media Marketing. Retrieved from https://www.marketo.com/definitive-guides/the-definitive-guide-to-social-media-marketing/ 25 Actionable Social Media Strategies You Can Implement Today. Buffer. Retrieved from https://blog.bufferapp.com/social-media-strategies-ebook |
| Presentation material | Social media-final (Pekeč) EMOSWebinar09_Part2_Download.pdf (Konarska – Michalczyk) |
| Recording of the webinar | EMOSWebinar09-Recording |
